Aspen Aesthetics, a leading medical spa specializing in high-end treatments ranging from $1,500 – $3,000 per session, struggled to consistently attract new clients despite offering some of the most advanced aesthetic procedures in their region.
Through a strategic blend of precision-targeted advertising, sophisticated lead nurturing, and a conversion-optimized marketing funnel, we generated 254 high-intent leads while reducing their cost per lead (CPL) to just $10.73—80% lower than the industry average.
Beyond lead generation, our advanced email and SMS follow-up sequences helped increase appointment bookings by 55%, ensuring that leads were not just captured, but successfully converted into paying clients.
Aspen Aesthetics had built a reputation for excellence, offering cutting-edge treatments such as Sofwave, Emsella, and Trubody. However, despite their credibility and expertise, they faced a critical challenge:
An unpredictable stream of inquiries and bookings—resulting in revenue volatility.
High competition from other med spas aggressively investing in digital marketing to dominate the local market.
A lack of a structured digital acquisition strategy—previously relying on organic social media and word-of-mouth referrals.
They needed a sophisticated, data-driven marketing system that could consistently attract, engage, and convert high-value clients while maintaining their brand’s luxury positioning.
📌 Our Strategy: A High-Performance Multi-Channel Approach
To establish Aspen Aesthetics as the go-to luxury med spa, we executed a precision-driven marketing strategy designed to attract affluent clients while maximizing lead quality and conversion rates.
🔹 Step 1: AI-Powered Meta Advertising
We crafted high-converting ad creatives designed to resonate with affluent clients, prioritizing luxury, exclusivity, and real results. Using AI-driven audience segmentation, we targeted individuals most likely to invest in premium treatments. Continuous A/B testing ensured optimal cost efficiency without compromising brand prestige.
🔹 Step 2: Seamless Lead Capture & Nurturing
We introduced an exclusive $300 Sofwave offer to drive urgency while maintaining brand value. A fully automated email & SMS follow-up system nurtured leads, educating them on treatment benefits and guiding them toward booked consultations.
🔹 Step 3: High-Intent Retargeting & Conversion Optimization
To convert hesitant prospects, we implemented a strategic retargeting funnel, serving personalized content based on their level of engagement. This multi-touchpoint approach ensured that high-value leads progressed smoothly through the booking process.
These strategic initiatives resulted in measurable improvements across key performance indicators.
We developed several high-performing Meta ads, driving exceptional results. In only 4 months of paid media ad launch, we generated over 250 engaged leads from Meta ads alone.
High-converting emails with SMS follow-up was deployed via an intelligent AI automation.
Disruptive content marketing was launched to establish thought leadership.
The impact of our strategy was undeniable.
Beyond the numbers, this campaign provided Aspen Aesthetics with a scalable, predictable system for attracting new business—allowing them to shift away from inconsistent lead flow and build a more sustainable revenue model.
