Email marketing is an effective way to reach out to potential and existing customers. However, it can be frustrating when your emails end up in the spam folder. Not only does this affect the effectiveness of your email campaigns, but it can also harm your reputation as a sender. In this blog post, we will discuss some tips on how to ensure your emails don’t end up in spam.
Authenticate properly
DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are two important email authentication technologies that help to prevent email spoofing and phishing attacks. They are crucial in avoiding spam and improving email deliverability. To authenticate with DKIM, a sender needs to generate a public-private key pair, publish the public key in their domain’s DNS records, sign the outgoing email with the private key, and verify the digital signature with the recipient’s email server.
To authenticate with DMARC, a sender needs to publish a DMARC policy in their domain’s DNS records, implement DKIM and SPF authentication, monitor email traffic, and analyze DMARC reports. Both DKIM and DMARC authentication help to improve email deliverability and reduce the risk of emails being flagged as spam.
Use a reputable email service provider (ESP)
One of the most important factors in ensuring your emails reach the inbox is to use a reputable email service provider (ESP). ESPs have strict policies and guidelines to prevent spam, which can help improve your deliverability. Choose an ESP that has a good reputation and a high deliverability rate.
Use a recognizable “From” name and address
When sending emails, it’s important to use a recognizable “From” name and address. This helps to establish trust with your subscribers and makes it more likely that they will open your emails. Avoid using generic email addresses like “noreply@yourdomain.com” as they can appear spammy.
Get permission from subscribers
Make sure you have permission from your subscribers before sending them emails. This can be done through a double opt-in process where subscribers confirm their subscription. This not only helps to improve deliverability but also ensures that you are sending emails to people who are interested in your content.
Don’t use spam trigger words
Certain words can trigger spam filters, causing your emails to end up in the spam folder. Avoid using words like “free,” “buy now,” “act now,” and “limited time offer” in your subject lines and email content. These words can make your email appear spammy and decrease the likelihood of it reaching the inbox.
Use a clear subject line
The subject line is the first thing your subscribers see, so it’s important to make it clear and concise. Avoid using misleading or deceptive subject lines as they can decrease your open rates and harm your reputation. Make sure your subject line accurately reflects the content of your email.
Include an unsubscribe link
Including an unsubscribe link in your emails is not only a legal requirement but also helps to improve deliverability. If subscribers can easily unsubscribe from your emails, they are less likely to mark them as spam. Make sure your unsubscribe link is prominent and easy to use.
Don’t use too many images
While images can make your emails more visually appealing, using too many of them can trigger spam filters. Make sure your emails have a good balance of text and images. Also, make sure your images are optimized and have a low file size to ensure faster load times.
Use a plain text version of your email
Some subscribers prefer to receive emails in plain text format rather than HTML. By providing a plain text version of your email, you can ensure that all subscribers can read your emails. It also helps to improve deliverability as some spam filters may block emails with HTML content.
Test your emails before sending
Before sending your emails, make sure to test them using a spam checker tool. These tools analyze your emails and provide a spam score based on certain criteria. This can help you identify potential issues and make necessary changes to improve your deliverability.
Monitor your email metrics
Monitoring your email metrics can help you identify potential deliverability issues. Look at your open rates, click-through rates, and bounce rates to see how your emails are performing. If you notice a significant decrease in these metrics, it could be a sign that your emails are being marked as spam.
In conclusion, by following these tips, you can improve your email deliverability and ensure that your emails don’t end up in spam.
One last thing
Instead of sending out emails from your domain, you should setup a subdomain. For instance, one of our clients uses invest@companyabc.com but we set up invest@funnel.companyabc.com. If there are any issues that arise with the subdomain, you can still send out emails with your original domain.
